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Is it difficult for independent cafes to make a profit? What kind of core competitiveness needs to be built to reverse the situation?

Is it difficult for independent cafes to make a profit? What kind of core competitiveness needs to be built to reverse the situation?

The influence of the third domestic coffee wave in the coffee industry is a bit like O2O in the catering industry, who does not participate means lagging behind. In first-and second-tier cities, independent cafes characterized by boutique coffee are also busy one after another. What is embarrassing is that many independent cafes are as good as chain cafes in terms of style and taste, but they are difficult to make a profit for a long time, and some even

2016-10-19
Coffee Journey to Africa Coffee's slow Journey to China

Coffee Journey to Africa Coffee's slow Journey to China

Coffee originated in Africa and little is known about it. In fact, Africa Ethiopia is the hometown of coffee, producing the best Arabian coffee in the world. Soil, climatic conditions and an altitude of more than 2000 meters above sea level have enabled many African countries to create an ideal environment for the growth of coffee. At present, coffee production in Africa accounts for about 13% of the world's total output, and coffee income is accounted for by some African countries.

2015-05-20
Starbucks changed from

Starbucks changed from "cafe" to "restaurant"?

When it comes to Starbucks, coffee must be the first thing that comes to mind. At the end of July, however, Starbucks launched a new food program in parts of China, which launched not coffee, but as many as 38 new food products, including spaghetti. For Starbucks, which has always been obsessed with coffee, the move is undoubtedly subversive. Back in those days, Starbucks

2016-08-05
Cafes and teahouses are iconic carriers of modern life.

Cafes and teahouses are iconic carriers of modern life.

Dating dates are held in cafes, parties and talks are held in cafes, and negotiations and receptions are also held in cafes. Cafes have gradually become the mainstream leisure place of public life, and become the third place beyond the two o'clock line. Tea, coffee and cocoa are known as the three major drinks in the world, each of which has its loyal fans, and the most well-known among them is that tea and coffee bring more than one.

2015-05-18
Introduction of Yunnan Coffee Flavor with thick skin introduction of Yunnan Fine Coffee in Yunnan Coffee producing area

Introduction of Yunnan Coffee Flavor with thick skin introduction of Yunnan Fine Coffee in Yunnan Coffee producing area

In 1892, French Catholic missionaries left such a legend. He entered the Zhukula missionary, built a local church and introduced the habit of drinking coffee to the village of Zhukula. He personally planted a coffee forest and taught local villagers to grow, drink and sell coffee. From then on, the local villagers began to grow, grind and drink their own coffee.

2016-07-27
Cafes and teahouses are iconic carriers of slow life.

Cafes and teahouses are iconic carriers of slow life.

Dating dates are held in cafes, parties and talks are held in cafes, and negotiations and receptions are also held in cafes. Cafes have gradually become the mainstream leisure place of public life, and become the third place beyond the two o'clock line. Tea, coffee and cocoa are known as the three major drinks in the world, each of which has its loyal fans, and the most well-known among them is that tea and coffee bring more than one.

2014-12-20
Cafes and teahouses are iconic carriers of slow life.

Cafes and teahouses are iconic carriers of slow life.

Dating dates are held in cafes, parties and talks are held in cafes, and negotiations and receptions are also held in cafes. Cafes have gradually become the mainstream leisure place of public life, and become the third place beyond the two o'clock line. Tea, coffee and cocoa are known as the three major drinks in the world, each of which has its loyal fans, and the most well-known among them is that tea and coffee bring more than one.

2015-03-28
Alibaba rural e-commerce

Alibaba rural e-commerce "Binchuan model" launched Zhukula coffee and sold 6000 orders in 3 days.

Yesterday morning, Li Qinghua, a purchasing agent at the Alibaba e-commerce service station in Xinping Village, Jinniu Town, Binchuan County, was busy helping villagers shop for goods online. Our Binchuan has grapes and oranges, as well as winter peaches and dragon fruits, which is also the birthplace of China's first coffee. If it is exported to more people, they can also try Binchuan's good specialties! Li Qinghua said

2015-02-04
Hot! The consumption of Chinese coffee market is expected to reach 300 billion yuan in 2020!

Hot! The consumption of Chinese coffee market is expected to reach 300 billion yuan in 2020!

In recent years, there have been a lot of comments on China's coffee market. How big is the consumption of China's coffee market in the future? Some experts pointed out that by 2020, the consumption of China's coffee market is expected to reach 300 billion yuan! Wang Caihua, a senior research and management expert in China's coffee industry and deputy director of the coffee shop standardization promotion management committee, said: according to relevant industry data, Chinese coffee

2015-09-08
Hougu Coffee strives to build Chinese Cafe to explore Chinese Coffee Culture

Hougu Coffee strives to build Chinese Cafe to explore Chinese Coffee Culture

According to reports, based on the profound accumulation of the coffee industry for decades, Hougu Coffee has made great efforts to build a Chinese-style cafe, whose purpose is to carry the quintessence of Chinese traditional culture through coffee, in the process of a high degree of integration of coffee culture and Chinese civilization, to explore the coffee drinking style and culture that belong to the Chinese people, and to seek the national spirit and spiritual ownership of the Chinese people. Five sad Coffee will also become a Chinese.

2016-08-11
Why can a cup of coffee sell so well?

Why can a cup of coffee sell so well?

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2015-07-20
Founder of Starbucks: how to sell a cup of coffee so hot

Founder of Starbucks: how to sell a cup of coffee so hot

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2014-12-03
Yunnan small Fine Coffee beans Iron pickup Coffee beans introduce the characteristics of Iron pickup Coffee

Yunnan small Fine Coffee beans Iron pickup Coffee beans introduce the characteristics of Iron pickup Coffee

Yunnan has a long history of growing coffee and has a unique climate advantage. Yunnan small grain coffee has the characteristics of strong but not bitter, fragrant but not greasy, slightly sour and so on. According to the International Coffee Organization, Yunnan small-grain coffee is similar to Colombian small-grain coffee in quality, and its products are highly competitive in the market. At present, 95% of China's coffee raw materials are produced in Yunnan. Therefore, Yunnan's coffee industry is responsible for

2016-07-20
The Biography of Coffee in Zhukula Village, Yunnan Province

The Biography of Coffee in Zhukula Village, Yunnan Province

When it comes to the history of Chinese coffee, we have to mention Yunnan Dali Zhukula Coffee, which plays a vital role in the history of Chinese coffee.

2014-06-13
Drinking coffee is good for your health, but you should also drink it reasonably.

Drinking coffee is good for your health, but you should also drink it reasonably.

Nowadays, drinking coffee has become a hobby of many office workers, especially in the hot summer, it is very easy to make people sleepy at noon on a hot day, which will have a great impact on people's work, so in order not to affect their work status and promote work efficiency, many people take the method of drinking coffee to improve this drowsy state. Except for the needs of the job

2015-10-26
Drinking coffee has many advantages, but you should pay attention to drinking it reasonably.

Drinking coffee has many advantages, but you should pay attention to drinking it reasonably.

Nowadays, drinking coffee has become a hobby of many office workers, especially in the hot summer, it is very easy to make people sleepy at noon on a hot day, which will have a great impact on people's work, so in order not to affect their work status and promote work efficiency, many people take the method of drinking coffee to improve this drowsy state. Except for the needs of the job

2015-04-13
Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

What about the world's largest food retailer, which is slowing down the instant coffee market, lacks brands with high growth potential and struggles to integrate with local companies? Nestle, the world's largest food company, has tasted the bitter taste of coffee in the Chinese market. Five years later, Nestle replaced the full package of instant coffee. The classic coffee color was replaced with a bright red, and the salesman did so

2016-07-14
Drinking coffee has many advantages, but you should also pay attention to drinking it reasonably.

Drinking coffee has many advantages, but you should also pay attention to drinking it reasonably.

Nowadays, drinking coffee has become a hobby of many office workers, especially in the hot summer, it is very easy to make people sleepy at noon on a hot day, which will have a great impact on people's work, so in order not to affect their work status and promote work efficiency, many people take the method of drinking coffee to improve this drowsy state. Except for the needs of the job

2015-01-26
Why is there a way out for cafes that

Why is there a way out for cafes that "don't do their job"?

In China, a country with no history of coffee and no rigid demand for coffee, the shape of cafes is constantly evolving, spelling out more than just the quality of coffee. Since French Godfather Tian Deneng moved the first coffee tree to China in 1902, coffee has experienced more than a hundred years of development in the Chinese market. From the coffee wasteland where the coffee tycoons were afraid to stay away in the past, to the fact that Starbucks is now

2015-02-18
What kind of marketing strategy increases the performance of a cafe by 600%?

What kind of marketing strategy increases the performance of a cafe by 600%?

A coffee shop has not been very well run, the turnover is mediocre, but after that, the sales volume of the coffee shop has been increased by 600%. How can this be done? What kind of marketing strategy has made it change so much? First, tell the related merchants that if they spend more than 100 yuan here, they will give you a 100 yuan shopping card and a cup of coffee. Of course, this shopping card is a shopping card from the cafe.

2015-04-09
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